Isn’t this a cool little theory?! It shows the richness of the communication – how personal, how interactive, how effective.

Let’s ask ourselves though, does effective mean more synchronous? does effective mean more asynchronous?

Compare Media Richness Theory to this chart by Wesley Fryer:

What other comparisons can be made? What framework do you find for thinking about these tools? How do you decide which one to use for which purpose? Have you seen any similar comparisons? Please share!